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29th Street Capital Expands Reach in Atlanta; Royce Baptist to Source Multifamily Acquisitions


Atlanta, GA (July 2020) – Royce Baptist has joined 29th Street Capital as Vice President for the Atlanta market. Baptist will be responsible for sourcing new multifamily acquisitions in the Metro Atlanta area. He will also work closely with property managers on the implementation and oversight of capital and business plans on all assets. Baptist will help bolster the company’s capabilities as he will join forces with Senior VP Javier Bustillo, who has overseen the Atlanta region for six years.


“Royce’s background and market knowledge will be a great asset,” said 29th Street Capital Managing Director Robert Bollhoffer. “I am excited to continue to grow our platform in the Atlanta market. This addition really gives us the “boots on the ground” capability that has worked well for us. This growth will allow us to be even more responsive to our investors and potential new opportunities.”

Prior to joining 29th Street Capital, Baptist worked at Franklin Street as a member of the multifamily investment sales team. He previously held a similar position with Marcus & Millichap. His responsibilities included underwriting, sourcing investment opportunities, negotiating and developing new business. He has a proven track record in many aspects of multifamily real estate investments, including acquisitions and dispositions of value-add multifamily properties throughout Georgia. He possesses a strong understanding of multifamily financial analysis, market conditions and investment principles.

“As a broker, I learned the importance of being able to count on a buyer that has the experience, market knowledge, credibility, and access to capital that is needed in order to have a successful platform,” Baptist stated. “Knowing that 29SC checked all these boxes made the opportunity to work with them one that I could not pass up.”   

In addition to sourcing and completing acquisitions, his responsibilities at 29SC include complete oversight of projects, selecting third-party management, and overseeing all capital projects, marketing/design and dispositions.

Baptist earned his BBA in Risk Management at the University of Georgia.

Formed in 2009, 29th Street Capital is a privately held real estate investment and advisory firm that employs a value-added investment strategy in acquiring properties that typically fall below the radar of its institutional peers. Over the past 12 months, 29th Street Capital has also acquired 16 conventional multifamily assets and continues to actively pursue additional opportunities throughout the U.S. 29SC’s conventional multifamily portfolio currently consists of more than 10,700 units having acquired over 18,000 units across its 15 offices in the U.S. Investments typically require approximately $10 million to $100 million of total capital and involve the acquisition or recapitalization of individual real estate assets, portfolios or platforms.

Royce Baptist