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29SC Living’s Melissa Bowman Shares Profitability Insights at NAA Apartmentalize 2025
Melissa Bowman, Controller at 29SC Living, took the stage at this year’s National Apartment Association (NAA) Apartmentalize Conference, one of the industry’s largest events, held the week of June 9th at the Las Vegas Convention Center.
Bowman was invited to speak on a panel titled “Finding Every Penny: Strategies & Tech to Boost Profitability,” hosted by Conservice and moderated by Tiffany Timmerman. Joined by the Director of Asset Management at GoldOller, Bowman contributed her expertise on uncovering hidden savings and improving cost recovery in an era of increasing operational expenses.
The session, presented in a dynamic fishbowl format, drew a wide audience of multifamily professionals and vendors. Panelists shared real-world strategies around utility cost recovery, automated billing systems, and the power of data-driven decision-making. The discussion emphasized how technology and operational improvements can work together to reveal untapped revenue opportunities and strengthen property performance.
Bowman’s participation underscores 29SC Living’s commitment to financial excellence, operational efficiency, and thought leadership in the multifamily space.

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