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Living Proof: Colleen’s Story at The Shelby in Alexandria, VA
Where Technology Meets Heart in Everyday Living
By: Sharie Rocker Damm
October 23, 2025
When Colleen moved into The Shelby Apartments four years ago, she didn’t just find a place to live—she found a community that truly feels like home.
“It’s been amazing so far,” Colleen shares. “The team here really takes care of us—from keeping everything spotless to always looking for ways to make things better.”
At The Shelby, attention to detail shows up in every corner—from the sparkling elevators and freshly vacuumed hallways to the convenience of five-day-a-week valet trash pickup. But behind that everyday ease is more than just great service—it’s technology working quietly in the background to make life smoother.
Our resident app through Entrata connects Colleen and her neighbors directly to their onsite team, allowing them to submit maintenance requests, reserve amenities, or check package deliveries in real time. Through Opiniion, residents can share instant feedback that helps our teams respond faster and continuously improve. And with tools like HelloData and UDP, our managers have real-time insights that help them anticipate needs before they become issues.
That’s why when Colleen needs maintenance, she doesn’t have to wait.
“Maintenance is always very responsive and quick to address any issues,” she says. “They really care.”
As The Shelby continues to evolve, residents are seeing upgrades shaped by their feedback—new gym equipment, expanded package lockers, upgraded door locks, and even a car vacuum and air station in the garage. These enhancements reflect our ongoing commitment to improving both comfort and convenience through thoughtful innovation.
“I’m so glad The Shelby was my first apartment in the DMV area,” Colleen says. “They really take good care of me. Huge shoutout to Dom and LaVaughn from the front desk—they’re always a pleasure to work with!”
At 29th Street Living, stories like Colleen’s are what drive us. Through technology, care, and a passion for service, we’re creating communities where residents feel seen, supported, and proud to call home.

Because Living Proof isn’t just a series—it’s what happens when people and innovation come together to make life better, every day.
For more information on partnering with 29th Street Living to manage your property, visit: Third-Party Property Management | 29th Street Capital
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