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Stop Settling for Average: How 29th Street Living Delivers Alpha Where Legacy Property Managers Fall Short
By Sharie Damm
In today’s multifamily environment, margin compression is real—and your property manager could be the biggest threat to your asset’s performance.
Too many institutional owners are stuck in long-standing relationships with legacy third-party operators who promise stability but deliver mediocrity. Whether it’s slow leasing, bloated expenses, outdated tech systems, or unclear reporting, the result is the same: diminished returns and missed opportunities.
At 29th Street Living, we were built to be different—and our results prove it. We’re not just operationally disciplined; we’re tech-forward, data-driven, and investor-aligned.
The Hidden Cost of Playing It Safe
Legacy operators often rely on overextended teams, antiquated systems, and fragmented reporting—making it nearly impossible to get clean, real-time data. That creates lag in execution and erodes trust.
Institutional owners are left with:
- Disconnected tech platforms that don’t talk to each other
- Sluggish lease-ups due to outdated marketing and leasing workflows
- Excessive operating expenses, driven by inefficiencies and vendor bloat
- Inconsistent reporting that obscures the real story
- Poor responsiveness to market shifts and resident needs
If your current manager can’t pivot a leasing strategy within 24 hours, consolidate vendor spend with data-backed benchmarks, or provide a live NOI dashboard—you’re not getting performance. You’re getting placeholders.
Our Formula for Outperformance
29th Street Living is the third-party management arm of 29th Street Capital, a vertically integrated investment firm with over $5.1B in multifamily transactions and deep experience in value-add, core-plus, and development.
When you partner with us, you get a management team that thinks like an owner—and has the tools to act like one.
🔹 High-Touch, Boutique Service - Lean by design, our structure eliminates bureaucracy and delivers speed. Our teams are seasoned operators who treat every asset like it’s their own—because we manage our own portfolio, too.
🔹 National Scale, Local Expertise - With boots on the ground in 23 markets and a centralized support team with one of the highest staff-to-property ratios in the industry, we deliver execution that’s both scalable and strategic.
🔹 Tech-Forward Intelligence - We’ve built a best-in-class tech ecosystem that allows us to move fast, stay aligned, and outperform benchmarks. Key platforms include:
- UDP (Unified Data Platform): Our custom BI engine delivering real-time insights across leasing, ops, and finance.
- Rentana: Dynamic revenue management that reacts to market shifts instantly.
- EliseAI & Tour24: AI leasing tools that work 24/7 to boost response times, improve lead conversion, and enable self-guided tours.
- Banner: Centralizes project management for capex and renovations.
- HelloData: Benchmarks comps and helps us price more intelligently.
- Entrata: Core PMS that streamlines resident experience and reporting.
- Piñata: Enhances resident engagement and retention with built-in incentives.
Together, these tools power transparent operations, smarter decisions, and faster results.
Immediate Impact, No Hand-Holding Required
We don’t need six months to “learn the asset.” Our system is built to onboard fast, diagnose issues, and execute solutions.
In a 2024 takeover of an underperforming property, we delivered in the first 90 days:
- Occupancy increase of 9%
- NOI growth through streamlined operations and real-time pricing adjustments
- Vendor consolidation that reduced controllable expenses by 14%
- Renovations completed with better quality and tighter scopes
We used our tech stack to surface hidden inefficiencies, close gaps, and build momentum—fast.
Built for Owners Who Expect More
We’re not trying to be the biggest property management company—we’re building the most accountable, transparent, and tech-enabled one. We don’t just deliver reports; we deliver returns.
If you’re an institutional owner tired of delayed insights, slow execution, and static strategies—it’s time for a new kind of partner.
Let us show you what happens when technology, ownership mindset, and operational excellence come together.
Contact
Sharie.Damm@29SCLiving.com or visit
29SC.com to schedule a discovery call.
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